how to say “keyword” in Hebrew

 

Can’t read Hebrew yet?

מִלַּת מַפְתֵּחַ
 

 

 
Effective communication – getting messages across from a giving party to a receiving one – includes saying the right words.
 
Likewise, for a website to be found, it needs to have content that matches the right words, the ones that people are using to search. These words or terms are called keywords in English and מִלּוֹת מַפְתֵּחַ   in Hebrew.
 
איש עם מפתח
 
 
The singular form – a keyword – is מִלַּת מַפְתֵּחַ  .
 
For example:
 
אֵיזוֹ מִלַּת מַפְתֵּחַ אֶפֶקְטִיבִית בְּיוֹתֵר?
Which is the most effective keyword?
 
 
Broken down:
 
מַפְתֵּחַ   means key. It derives from the root פ.ת.ח (p.t.kh) meaning open.
 
מִלַּת   is the combined (סְמִיכוּת  ) form of מִלָּה   meaning word.

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