how to say “breakfast cereal” in Hebrew

 

דְּגָנֵי בֹּקֶר
 

 

 
The Hebrew word for grain is דָּגָן   . So while many Israelis still refer to all breakfast cereals as קוֹרְֶנְפְלֶקְס   , more and more are using the term דְּגָנֵי בֹּקֶר – literally, grains of the morning.
 
For example:
 
הֵם מוֹכְרִים דְּגָנֵי בֹּקֶר בִּמְחִיר הֶפְסֵד.
They sell breakfast cereal at a loss.
 

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