how to say “keyword” in Hebrew

 

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מִלַּת מַפְתֵּחַ

 

 
Effective communication – getting messages across from a giving party to a receiving one – includes saying the right words.
 
Likewise, for a website to be found, it needs to have content that matches the right words, the ones that people are using to search. These words or terms are called keywords in English and מִלּוֹת מַפְתֵּחַ listen and repeat in Hebrew.
 
איש עם מפתח
 
 
The singular form – a keyword – is מִלַּת מַפְתֵּחַ listen and repeat.
 
For example:
 
אֵיזוֹ מִלַּת מַפְתֵּחַ אֶפֶקְטִיבִית בְּיוֹתֵר?
Which is the most effective keyword?
 
Broken down:
 
מַפְתֵּחַ listen and repeat means key. It derives from the root פ.ת.ח (p.t.kh) meaning open.
 
מִלַּת listen and repeat is the combined (סְמִיכוּת listen and repeat) form of מִלָּה listen and repeat meaning word.

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