how to say “cologne” and “perfume” in Hebrew
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The Hebrew word for perfume is בֹּשֶׂם, going back to the Biblical word for a substance giving off a pleasant smell.
Cologne is מֵי בֹּשֶׂם (meh-ee BOH-sem), meaning pleasant-smelling water, much like the French eau de toilette. But most Israelis refer to cologne, just like perfume, as בושם.
The root of בושם is also used as a verb, in the words לְבַשֵּׂם (leh-vah-SEM) – to make someone/something smell nice, and לְהִתְבַּשֵּׂם (leh-heet-bah-SEM) – to make oneself smell nice.
For example:

