how to say “character trait” or “product feature” in Hebrew

תְּכוּנָה   I think it’s reasonable to assume that nearly everyone on the planet – if not everyone – has admirable as well as less-than-admirable character traits.   The word תְּכוּנָה (te-khoo-NAH) can refer to such traits, as well as non-human traits or features. For example, לַגִּרְסָה הַחֲדָשָׁה שֶׁל “חֲלוֹנוֹת” יֵשׁ תְּכוּנוֹת חֲדָשׁוֹת (la-gheer-SAH hah-khah-dah-SHAH shel “khah-loh-NOHT” yesh…